Marketing and SEO Services for Window Coverings and Window Treatment Companies

How to Grow Your Business with The Best Window Covering Marketing Strategies

First and foremost, marketing has always served a prominent role in any successful business. If you want to attract high-quality customers, you have to be visible. As a business owner, your main priority is to reach as many customers as possible. You want to get your products/services advertised to the right demographic. The good news is there are several ways to accomplish this. Let’s take a closer look at the strategies you can implement in order to bring the right customer base to you. Think of it as investing in your business.

SEO

The word “SEO” has become a popular term tossed around amongst entrepreneurs. However, many people still don’t know what it means. SEO stands for Search Engine Optimization. Content that has good SEO will increase online visibility. The more traffic you have coming to your website, the more potential customers you can sell to. SEO is the cornerstone of any successful business. Learning how to optimize your website by utilizing keywords, publishing relevant content, headers, backlinks, meta data and alt tags is key.

SEO requires you to “befriend the algorithm.” Search engines such as Google will always prioritize organic search results, therefore SEO is necessary. Focusing on certain keywords and consistently using them in your website’s content will improve your ranking. Another strategy is to regularly update posts. This ensures your site registers as “active” by search engines.

Email Marketing

The term “email marketing” is broad. It includes everything from newsletters to promotional emails. These are powerful tools that you can take advantage of to grow your company. For example, by sending out a bimonthly newsletter for your small business, you are not only connecting with your customers but also delivering relevant pieces of information to them. The whole point of a newsletter is to add value. You do not want your email to end up as junk sitting in their inbox. If you add value, your subscribers will take notice. Some suggestions on newsletter topics include how-tos, important company announcements, new product/services releases, etc.

It’s important to keep in mind that this type of marketing is not overly pushy- if done correctly. It is persistent, but not overbearing. It’s a good balance, especially if you have something important to share with your audience. If you want insight into how effective your emails are, you can do a few things. Checking click-through data, open rates and unsubscribe rates are all effective measures for evaluating how effective your email marketing is. With this data, you can tweak your approach if needed.

PR and Affiliate Marketing

Using PR is a strategic tool for gaining a larger customer base. This option is cost-effective and gets real results. In other words, good press is free marketing. This means the more you put your brand and products out there, the larger your company will grow. Furthermore, it is common for PR to be combined with affiliate marketing. This will monetize the exposure, giving you legitimate results. Examples of free press include customer reviews, social media testimonials and blog posts. One of the most powerful tools is to send your product/service for free and ask for a review in exchange. This is a more laid-back approach.

In terms of media mentions, ShareASale and SkimLinks pair verified merchants and press partners. The purpose of this partnership is to create in-article links. This method allows a profit for the affiliate as well. The way this works is when a customer clicks on the link via an affiliate program, the affiliate receives a small percentage. This is profitable because you would likely not have generated the sale any other way. Not only does this help you expand your reach, but also capitalize on affiliate marketing.

Influencer Marketing

This section may not apply to all companies. However, if you have a product fit for influencer marketing, this strategy can be advantageous. Micro-influencers can be particularly helpful in this space. Selecting a micro-influencer with 10,000 or more followers will give you a niche audience that will be more receptive to your message. Make sure you carefully select an influencer that operates in your space and is relevant to your brand.