If you haven’t heard of roofing SEO, you’re not alone. In fact, over half of all homeowners have no idea that this type of online marketing exists. And even fewer know how to implement it effectively. Fortunately, there are roofing SEO pros on the market today who can help. The Atomic Marketing Agency’s expertise comes from studying data from numerous roofing SEO campaigns.
On-page optimization
When you’re in the roofing business, you need to optimize your website for search engines. The process of search engine optimization starts by optimizing the content of your website. This includes making it accessible to crawlers, increasing your website’s chances of being found and ranking higher in Google. SEO for roofing also involves technical optimization, which involves auditing and optimizing various aspects of your website. These elements may include slow page loading times, poor redirects, and other problems that can negatively impact your search ranking. By optimizing these aspects of your website, you can ensure that it delivers the best possible user experience to visitors.
A roofing SEO agency can help you achieve this goal. For instance, they can conduct a link audit on your website to ensure that no links are dead. Dead links can harm your rankings and cause 404 errors. Another important thing an SEO agency can do for you is to create content that people can share.
Choosing the right keywords for your site is essential to getting noticed by search engines. When it comes to keywords, you must identify the ones that are relevant to your industry and target a particular audience. While doing keyword research, note down the volume of searches and competition level for each keyword. This will help your subsequent digital marketing efforts.
Google My Business listing
A Google My Business listing is essential for roofing SEO. It not only shows your name, location and phone number, but it can also provide links to your website and customer reviews. This is a must for any roofing company. You can optimize your GMB listing to get the best results in local searches.
While SEO is important for any business, it is particularly critical for roofers, since 46% of Google searches are local. This means that higher rankings in search results mean more business. Furthermore, 75% of people never go past the first page. This means that a business must be highly visible on the first page of Google in order to be found by potential customers.
A roofing SEO team can help your business get found by Google. This will open up more job opportunities and drive more traffic to your website. SEO can also help you build an organic following on social media. By sharing long-form content, you can position your brand as an expert in your field. This will create a loyal following and increase your organic social media following.
Another thing you can do is write blog posts. Writing articles about the topics that interest your customers is a great way to attract more customers. You can even write about upcoming events in your area. This will increase your chances of being ranked well in local searches.
Links to your website
Increasing the number of links to your website can help you attract more customers and more job opportunities. It can also help your social media team generate more traffic. Long-form content will establish your expertise in the roofing industry and help your organic social media followers see you as an industry leader.
Links from other websites will help your roofing website gain a better ranking on search engines. Modern search engines look for high-quality websites, so the more quality websites that link to you, the higher your ranking will be. For example, a roofing website that has thousands of links from pharmaceutical websites will not rank as highly as a roofing website with many links from IKO, CertainTeed, and GAF. An advanced roofing SEO strategy will discuss the importance of links.
Title tags should include your target keyword. A good title will attract more clicks. Adding keywords to the title tag will help your website stand out from the crowd and tell potential customers that they have found the right place to find their roofing needs. It is important to remember that Google uses the title tag as part of its algorithm for ranking websites.
Blogging is another way to increase your website’s traffic. Blogging is especially important for increasing local traffic, which makes it easier to rank on search engines. Local users are easier to rank for than people from far-away regions, so you can write about upcoming events in your town or city.
