Search engine optimization (SEO) is one of the most powerful strategies to promote a roofing business. It drives more than 1000 times more traffic than organic social media channels and 68 percent of all online experiences start with a search engine. SEO includes on-page optimizations for headlines, HTML tags, and images. Technical SEO involves optimizing your website so that spiders can index your site better.
Content marketing
Content marketing for roofing can benefit roofing businesses in a number of ways. First, it can help improve your rankings on search engines. In addition, content marketing on social media platforms like Facebook can attract more prospects and clients. Videos and images can be used to attract attention and drive traffic to your website. For maximum exposure, you should also include a link to your website in your bio.
Secondly, you should always make sure that you include your keywords in the content on your website. Google is increasingly weighing engagement and user experience metrics, so make sure your content answers common questions. Additionally, make sure your web pages load quickly.
On-page optimization
Choosing the right keywords for roofing organic SEO is crucial to attracting the right audience. Focus on keywords that are relevant to your business and that are frequently searched by potential customers. Use a variety of tools to find out how many people are searching for these keywords and their competition level. It will also be helpful to focus on keywords that target every stage of the buying cycle.
If possible, make your website mobile friendly. A Google Mobile-Friendly test can help you determine this. It is also a good idea to include an SSL certificate for your site. This will ensure secure data transfer and will increase trustworthiness. Also, make sure you have high quality content and include videos and podcasts. This type of content will make your audience interested in learning more about your roofing company and its services.
Backlinks
The best way to get backlinks for your roofing business is to write content that other people will be interested in reading. These can be blog posts, videos, or infographics. The more unique your copy is, the better it will work. You can also reach out to other websites to ask them to publish your content and submit it to directories and backlink databases.
The best backlinks are those that come from high-quality sites. For example, a link from CNN mentioning a storm would be a better backlink than a link from the official KFC website. Google will place websites that have high-quality backlinks at the top of search results.
Mobile-friendliness
Mobile-friendliness is an important aspect of roofing organic SEO. In just a few seconds, visitors form an impression of your brand. This impression can determine whether they will stay on your site or move on to the next result. A number of factors, including aesthetic taste and resolution, will impact the user’s impression of your brand.
First, ensure that your website is mobile-friendly. This will allow it to attract significant Google traffic via mobile search. In addition, it will improve your rankings on these devices. Google’s mobile-first index gives higher importance to mobile-friendly pages. To improve your mobile-friendly webpage, use responsive design, clean navigation, and clickable calls to action.
Keyword research
When starting your roofing organic SEO strategy, the first step is to perform comprehensive keyword research and analysis. This will help you determine what roofing keywords work best for your roofing business. All of your content should focus on those keywords, and your keyword research will help you organize your content strategy. By utilizing these keywords, you’ll be able to attract potential customers and increase your conversion rate. After all, searchers who type in these words have already done some research, so they’re more likely to become customers.
Once you’ve done keyword research for your roofing-related keywords, you can use them to boost your website’s search engine rankings. By targeting your local market, you’ll be able to rank for more relevant keywords than ever before. You can also build a linkable asset that will attract backlinks from other companies.
